Last Updated: 25/11/2024

This Privacy Policy explains how 24 Hour Emergency Dentist (“we,” “us,” “our”) collects, uses, and protects your personal information when you visit our website, book appointments, or interact with our advertising campaigns, including those through Google Ads. Your privacy is important to us, and we are committed to ensuring your information is handled responsibly and securely.

1. Information We Collect

We may collect the following types of personal information:

1. Information You Provide

• Personal Details: Name, phone number, email address, and any additional information you submit via forms or booking requests.
• Medical Information: Details related to your dental emergency or treatment needs, provided voluntarily during inquiries or consultations.

1. Automatically Collected Information

• Device and Usage Information: Your IP address, browser type, operating system, pages visited, and time spent on our website.
• Cookies and Tracking Data: Data collected through cookies to analyze website performance and user behavior.

1. Google Ads Data

• Information related to interactions with our Google Ads, such as which ads you clicked on, search terms used, and location (if shared).

2. How We Use Your Information

Your information is used for the following purposes:

• Service Delivery: To process your inquiries and provide emergency dental services.
• Appointment Booking: To confirm, reschedule, or follow up on appointments.
• Marketing and Advertising: To improve our Google Ads campaigns, personalize content, and measure ad performance.
• Website Optimization: To analyze site traffic and improve user experience.

3. How We Share Your Information

We do not sell, rent, or trade your personal information. However, your information may be shared with:

• Service Providers: Third parties assisting with appointment booking, website hosting, or payment processing.
• Google: In the context of Google Ads, anonymized data may be used for audience targeting and campaign optimization.
• Legal Authorities: If required by law or to protect our rights and services.

4. Google Ads and Cookies
5. Google Ads

We use Google Ads to promote our services. These ads may collect data such as search queries, location, and device information to deliver targeted advertising.

1. Cookies and Tracking Technologies

Cookies help us analyze website performance and user behavior. You can manage cookie preferences via your browser settings.

• Google Analytics: We use Google Analytics to track website performance. Data is anonymized wherever possible.
• Remarketing: Google Ads may use cookies to show you ads after you visit our website.

For more information on Google’s use of data, visit Google’s Privacy & Terms.

5. Your Rights

You have the right to:

• Access: Request a copy of your personal data.
• Correction: Update or correct your data.
• Deletion: Request deletion of your data where applicable.
• Ad Preferences: Opt out of personalized Google Ads at Google Ad Settings.

6. Data Security

We implement reasonable measures to protect your personal information against unauthorized access, loss, or misuse. However, no method of data transmission or storage is 100% secure.

7. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law.

8. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or for legal compliance. Updates will be posted on this page with the “Last Updated” date revised accordingly.

9. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

• Email: emergencydentistlondon@outlook.com
• Phone: 02034886259
• Address: 61 Kilburn High Road, London, NW6 5SB

Thank you for trusting 24 Hour Emergency Dentist. Your privacy is our priority.